Email marketing

Advantages of Email Marketing

• The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
• An exact Return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• It is instant, as opposed to a mailed advertisement; an email arrives in a few seconds or minutes.
• It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
• It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, click-through, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
• Advertisers can generate repeat business affordably and automatically
• Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them
• Over half of Internet users check or send email on a typical day.
• Specific types of interaction with messages can trigger other messages to be automatically delivered.
• Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.

Guidelines of Email Marketing

• The data usage in the shaadi.com mailers should be an OPT IN data
• The Company should follow an anti Spam policy, so that shaadi.com mailer is NOT treated as Spam
• Include an unsubscribe link along with a way you can be contacted on the footer
• In case you wish to make mailers of your own, kindly get the approval from us before sending it out to your database
• You are prohibited from advertising shaadi.com services through the use of banners and links in e-mail