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Pay Per Click Advertising -

An excellent medium to target users who are looking for what you are selling
Services like Google, Yahoo and MSN typically sell listings on a cost-per-click (CPC) basis , which gives the advertiser to control their budgets but also gives total control on which keywords to bid on.

Steps to be taken for a successful PPC campaign.

1: Ad Copy
The primary purpose of any on line ad copy is to get a user to click through to visit your website. Before creating your ads you need to determine your target market and keyword selections. If your company focuses on a specific market niche, The ad you create should include your main keywords either in the title or near the beginning of the body text.

Draw attention by using call to action phrases and words that provoke enthusiasm and response. For Eg Use phrases like "Save on DVDs," "Get cheap stereos," or "Join now for 20% discount," etc. Just be cautious and be sure to follow Google's Guidelines

2: Before writing the text ads: The following steps can be followed before writing a Text ad
  • Prepare and finalize your keyword list.
  • Identify the immediate benefits that your product or service will offer the web user.
  • Think about what you want the searcher to do after they have read your ad
3: Writing text ads: The following steps can be followed while writing a Text ad
  • Use keywords in the ad title and in the ad copy,
  • Include a call to action such as Join now
  • Make sure the message in the ad extends to the page your customers land on after they click on your ad.
4: Ad Positions Keep in mind the following in regards to monitoring and tracking your ad positions
  • Carefully monitor your ad position, Cost Per Click , and Click Through Rate.Your Cost Per Click or CPC is your Total Cost divided by your Total Click. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.
  • A higher CTR and higher CPC results in higher positioning
5: Tracking your Keywords:
The first step to a successful PPC campaign is to track each keyword, this is done by having tracking id and a Url of relevant landing page. for every keyword that runs in the campaign. This will help in knowing keyword performance and the returns, which will help in reducing the cost.
Eg: Indian Matrimonial: http://www.shaadi.com/matrimonials/india-matrimonial/ptnr?=xxx where the ptnr value is the tracking code.

Some benefits of using PPC:
  • Exposure on the net - Your website ads would appear next to Search Results
  • Pay for Targeted Success - Launching a PPC campaign guarantees that you will only be paying for the people who are genuinely interested and decide to click through to your Ad.
  • Immediate Results - When managed correctly a PPC campaign can produce significant results in a short period of time, sometimes even minutes.

Guidelines of PPC
  • Bidding on brand, its variations and adult content like sex, Hacking/cracking etc is prohibited
  • Display title, description and the campaign cannot contain shaadi.com name
  • Direct linking of your site with shaadi.com and referral link is prohibited.
  • Promoting Affiliate unique tracking link and redirecting your site to Shaadi.com should be avoided.

How to promote Shaadi.com via PPC?
The best way to promote Shaadi.com via PPC is to create a Doorway Pages and link it to Shaadi.com when you don't have your own site.
What Are Doorway Pages?
Webmasters are sometimes told to submit "bridge" pages or "doorway" pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages, and by other names as well.

Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. This page explains how these pages are delivered technically, and some of the problems they pose.

Doorway Pages help to creates realistic, highly effective, search engine optimized pages within minutes. It can drive MASSIVE amounts of traffic to your website! Finally, create "extra" search engine visible pages quickly and easily. More visibility equals more sales, period.
Tips to create an effective doorway pages
  1. First, you have to find a suitable domain name and start creating your mini site, full with doorway pages and with an index page above any suspicion.
  2. Then you have to decide if you are going to create all pages manually or if you are going to use doorway page software to do this job for you automatically.
  3. Try to make the doorway pages look as they were a part of your site. Don't include a "click here" link or use a redirect; instead, add your site's navigation menu on the doorway page and let users use it to get to your actual site. If you absolutely have to redirect people, always use an external JavaScript redirection script instead of META refresh tags.
  4. Don't use a template or a purpose-built program to create your doorways. Create them manually, and then your chances of getting caught will be significantly lower.
  5. Obviously effective doorway pages are those doorway pages that accomplish their mission: Rank to the top of the search results, preferably those of Google, bringing hordes of targeted visitors and prospective buyers to your web site.

Promote Shaadi.com via exclusive domains for affiliates
In order to help you promote PPC campaigns we can provide you with our exclusive domain, subject to you adhering to the PPC guidelines.

Please read the Shaadi.com PPC guidelines to promote exclusive domains:
  • Bidding on adult contents like sex, adult dating, adult gestures, Hacking/cracking etc strictly prohibited.
  • The Display URL, title and description lines cannot contain Shaadi.com textually.
  • The Redirecting or linking domain directly to Shaadi.com is strictly prohibited.
  • Promoting Affiliate unique tracking link and redirecting your site to shaadi.com should be avoided.
We reserve the right to refuse to accept any program that does not fit our acceptable standards policy and no correspondence will be entered there into.

Just in case you need more information on above kindly contact us on partnersupport@shaadi.com.

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